Tag: user experience
5. Emotion Communicates Personality, Forms Relationships and Creates Meaning
The human brain is tuned to perceive emotions. In fact, this tuning is so ingrained that we don’t even require other people…
4. Emotion Commands Attention and Affects Memory
The focus of attention determines which experiences enter consciousness and which ones do not. Attention is also required to make other mental…
2. All Design is Emotional Design
Simple decisions rely on the emotional feedback provided by our feelings. If your business involves competing in a market in which your…
1. Emotion is Experience
We receive information about the world from our senses. Because we don’t have the attention required to process and interpret all the…