Author Archive: Trevor van Gorp & Edie Adams
5. Emotion Communicates Personality, Forms Relationships and Creates Meaning
The human brain is tuned to perceive emotions. In fact, this tuning is so ingrained that we don’t even require other people…
4. Emotion Commands Attention and Affects Memory
The focus of attention determines which experiences enter consciousness and which ones do not. Attention is also required to make other mental…
3. Emotion Dominates Decision Making
When asked about their actions in a certain situation, many people will often claim that they carefully weighed the pros and cons…
2. All Design is Emotional Design
Simple decisions rely on the emotional feedback provided by our feelings. If your business involves competing in a market in which your…
