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5. Emotion Communicates Personality, Forms Relationships and Creates Meaning

By   |  Oct. 28, 2012

The human brain is tuned to perceive emotions. In fact, this tuning is so ingrained that we don’t even require other people…

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4. Emotion Commands Attention and Affects Memory

By   |  Sep. 16, 2012

The focus of attention determines which experiences enter consciousness and which ones do not. Attention is also required to make other mental…

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3. Emotion Dominates Decision Making

By   |  Aug. 7, 2012

When asked about their actions in a certain situation, many people will often claim that they carefully weighed the pros and cons…

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2. All Design is Emotional Design

By   |  Jul. 22, 2012

Simple decisions rely on the emotional feedback provided by our feelings. If your business involves competing in a market in which your…

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