Tag: emotion

Sep

16

4. Emotion Commands Attention and Affects Memory

By   |  Sep. 16, 2012

The focus of attention determines which experiences enter consciousness and which ones do not. Attention is also required to make other mental…

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Aug

7

3. Emotion Dominates Decision Making

By   |  Aug. 7, 2012

When asked about their actions in a certain situation, many people will often claim that they carefully weighed the pros and cons…

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Jul

22

2. All Design is Emotional Design

By   |  Jul. 22, 2012

Simple decisions rely on the emotional feedback provided by our feelings. If your business involves competing in a market in which your…

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Jul

16

1. Emotion is Experience

By   |  Jul. 16, 2012

We receive information about the world from our senses. Because we don’t have the attention required to process and interpret all the…

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