Archive for July, 2012
2. All Design is Emotional Design
Simple decisions rely on the emotional feedback provided by our feelings. If your business involves competing in a market in which your…
1. Emotion is Experience
We receive information about the world from our senses. Because we don’t have the attention required to process and interpret all the…
Five Reasons to Design for Emotion
Why should you design for emotion? The short answer is that emotion is an overriding influence in our daily lives (Damasio, 1994)….
