Design for Emotion

Book

Based on the author and co-author’s combined experience of over 30 years in the fields of graphic, interactive and industrial design, human factors, ergonomics, product management and product innovation, Design for Emotion explores the basic questions around designing emotional experiences with the products and interfaces we use.

Who Should Read it?

Designers, ux professionals, marketers, product managers and communication professionals

If your business depends on understanding people’s emotional responses, communicating persuasively or designing the personalities of objects, brands and experiences, you should read this book.

What You’ll Learn

You’ll learn the concepts & principles required to successfully design for emotion.

In “Design for Emotion”, you’ll learn why you should care about emotion and make it a consideration in your design process. Then, you’ll find out what creates emotional responses in the people that use your products.

You’ll discover when and where to apply affective design principles that help to produce flow and foster the creation of relationships. And finally, you’ll learn how to use visual elements like the basic components of color and form to provoke different levels of emotional response.

You’ll learn the why, what, when, where and how of designing emotion and personality.

• Why you should consider emotions in your design process
• What is emotion?
• When do you design for emotion?
• Where do you focus when designing for emotion?
• How do you use design elements to affect emotion?

We’ll answer these basic questions and much, much more.

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